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These are LIFE Publication's production standards that you may wish to note to insure the best reproduction of your advertisements.

Quark XPress 4.1 • Adobe Photoshop 6.0 • Adobe Illustrator 10
Adobe PageMaker 6.5 • Microsoft Word 6.0 (for text only please)*
Adobe Acrobat 5.0
*Client should provide a hard copy of the file if sent in Microsoft Word. This will ensure that LIFE Publications has a visual guide as to the fonts the client has selected. This hard copy can be either faxed or submitted with the disk.

Zip Disc 100 and 250 • 3.5" floppy disc • CD
(Please provide a hard copy back up)

We use Postscript fonts for Macintosh.
If you are providing a disc with files on it, please be sure the fonts are included. The fonts have to be Mac - compatible and all pieces of that font need to be included (these fonts come in two pieces - the screen part and the print part - we need them both).

• We have a very good library of artwork for designing ads. Should you require something specific please supply it.
• Any copyrighted photo not within our archives may be subject to a fee.
• Please provide crisp, good size, black and white artwork and logos.
• Photos should be clear and detailed with a glossy finish.
• Photos with high contrast print the best.

Images need to be TIFFs "to size" and 200 dots per inch resolution for the best reproduction of e-mail artwork or photos. We also accept EPS, JPEG, or PDF. If you wish to give us a photo from your digital camera or computer, it CANNOT BE PRINTED FOM AN INKJET PRINTER.
Please resist sending artwork or photos that need to be downloaded from a website. The reproduction from these GIFs or JPEGs are poor.
PLEASE NOTE: We can not be held responsible for alterations on PDFs or camera ready advertisments. If changes are required please resubmit the advertisement.
Our e-mail address is white.publishing@snet.net.
Our e-mail deadline is Friday prior to our regular deadline.

We use 85 line screen
We print in black & white and CMYK

1 column - 1.5", 9p0         
2 columns - 3.222", 19p3  
3 columns - 4.875", 29p3
4 columns - 6.5", 39p0
5 columns - 8.25, 49p6  
6 columns - 10", 60p0